Rebecca Rego, recognized as one of Campaign ME’s 30 Under 30, is nominated for her remarkable contributions to communications in the MENA region. As the Middle East Ambassador for Edelman’s GenZ Lab, Rebecca has led transformative campaigns that resonate with global audiences and strengthen brand narratives.

Notably, she played a pivotal role in the successful launch of the all-new Nissan Patrol, generating significant media attention, and in Pepsi’s rebranding efforts across the region, amplifying the brand’s reach to millions. Rebecca’s ability to manage cross-market teams and execute high-impact, purpose-driven campaigns sets her apart as a leader in her field. Her crisis management expertise has safeguarded global brands during challenging times, showcasing her strategic foresight.