She has been influential in setting the agency’s long-term goals and realizing operational objectives while upholding the organization’s ethos and standards of excellence.

She has been a key player in accelerating the transformation of the client servicing approach from a department led method to an integrated model that helped both clients and agency team speak ‘communications’ while covering all what it entails; Creative, PR, Social Media, Digital, Production and Technology.

In her current endeavor, Denise ensures the agency team is business driven while pushing creativity to serve yearly KPIs. She also works closely with the agency leadership exploring growth plans, talent development schemes, and awards submissions.

While holding her previous title as Head of PR and Social Media, she bagged several prestigious PR and Social Media wins at MEPRA, PRWEEK Global, CIPR, Lisbon International Advertising Festival and STEVIE Awards Middle East. Her success stems from her diversity of expertise built from over 2 decades of experience in Communication & Journalism in the Middle East region.

Denise is fluent in Arabic, English and French and holds a master’s degree in Media and Communication from the Lebanese University, Beirut.