‘Believing is Magic’ FIFA World Cup Trophy Tour
Hill+Knowlton Strategies with The Coca-Cola Company
The FIFA World Cup Trophy Tour by Coca-Cola saw the Original World Cup Trophy visit 51 countries and territories, beginning and ending in the Middle East. The tour
is one of Coca-Cola’s key assets and enables the brand to touch audiences globally in the build up to the World Cup. H+K worked alongside Coca-Cola and its partners
to amplify the fifth and final Middle East stop in Oman and helped generate government engagement and association for Coca-Cola, despite the brand’s comparatively lower share of voice in the market.