Healthcare Innovation for the Saudi Market
As the Kingdom’s largest healthcare insurance provider, the client plays an important role with its life-touching healthcare solutions, tailored specifically for the Saudi market. The company launched a new suite of products specifically designed to enable individuals and SMEs obtain insurance. The overall communications challenge was to launch the client’s new products and convey their benefits to new B2C target audiences.
We positioned the client as the most innovative healthcare insurance provider who disrupts the market. The company was recognized as Global Business Outlook – Best Digital Innovation in Insurance Sector – Saudi Arabia 2020 among many accolades.