Launching Cruise Saudi – bringing a new industry to Saudi Arabia
APCO has helped Cruise Saudi bring cruising to Saudi Arabia for the very first time. We developed and implemented Cruise Saudi’s communication strategy and provided guidance in identifying and securing industry engagement opportunities to establish Cruise Saudi as a player in the global cruise industry.
As a result, Cruise Saudi has been featured in every major cruise publication, has been invited to speak at prestigious industry events and has gained membership of important industry bodies. Today, just a few months after its launch, Cruise Saudi is recognized and viewed with confidence by stakeholders around the world.