Mastercard: Smarter, Bigger, Bolder
Weber Shandwick MENAT & Mastercard MEA
At Mastercard, our goal is to Connect Everyone to Priceless
Opportunities. From consumers, governments and corporations, to SMEs, fintechs and digital players, we work with a multitude of stakeholders to create a more connected world.
Over the years, Mastercard has been on a journey. What started out as a small group of bankers, evolved into a credit card company, and today is a leading payments Technology player. During the past year, effective communications have played a key role in positioning Mastercard as a multi faceted technology company, moving it away from more traditional perceptions and firmly re establishing the company’s reputation as an industry innovator at the edge of digital transformation.
Through an integrated communications strategy, Mastercard
has nearly doubled its overall share of voice (SOV) over the past 12 months, seen an increase in its digital SOV, and delivered a number of global and industry firsts.