‘OneEDGE’
APCO Worldwide
Following EDGE Group’s consolidation of over 25 entities and 13,000 employees, the size of the Group, combined with the diverse cultures, values and communication maturity of each entity, presented a challenge in establishing a centralised internal communication function. APCO was appointed by EDGE to launch an internal communications campaign called ‘OneEDGE’ that would create a unified voice for the Group, instill the values that embody EDGE and develop a culture of transparency and high-performance.
Overall, EDGE’s stakeholders responded positively to the campaign’s initiatives, as indicated in internal surveys and their active involvement with different communication channels.
