Taa Marbouta

Memac Ogilvy

Taa Marbouta is a unique mentoring programme specifically built to address the leadership gender imbalance that exists in the public relations industry and beyond — by enabling aspiring women to get guidance on their career growth from the most experienced women leaders.

Across three phases (pre-launch, launch, and post-launch) we created multiformat content to live across multiple channels, from videos to graphics, press releases, an FAQ, welcome packs and even a mandate. We produced visual assets for social and designed a unique and iconic emblem that would give the programme and our cause a standout identity.