2021 MEPRA Awards Finalists - Middle East Public Relations Association

The finalists for the 2021 MEPRA Awards have been revealed!
More than 88 organisations have been shortlisted to win across 56 categories, making it our largest Awards yet!

Only the top ten in each category, which received over the 70% scoring threshold, made it to the shortlist. Finalists will be awarded Gold, Silver or Bronze during the MEPRA Awards Ceremony on Wednesday, 24th November 2021.

To celebrate MEPRA’s 20th anniversary, this year’s awards also features a People’s Choice Best Middle East Campaign for the last 20 years’ category, which provides the public the opportunity to vote and select the overall winner from ten finalists. Vote for the winner here.

Download the full list of finalists here.

If you have been shortlisted, download our finalist social card here and spread the word!

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Gold Winner

Mastercard: Empowering Every Business

Weber Shandwick MENAT & Mastercard MEA

The Mastercard MEA SME Confidence Index, conceived and implemented by Weber Shandwick MENAT and Mastercard MEA, delivered creative, insightful thinkin

Bronze Winner

The Official SUV of Action: The All-New Chevrolet Tahoe

Weber Shandwick MENAT & Chevrolet Middle East

Repositioning the all-new Chevrolet Tahoe from a family SUV into the Official SUV of Action, perfect for young adventurers, Weber Shandwick MENAT ampl

Gold Winner

Mastercard: Smarter, Bigger, Bolder

Weber Shandwick MENAT & Mastercard MEA

During the past year, effective communications have played a key role in positioning Mastercard as a multi-faceted technology company, moving it away

Silver Winner

Healthcare Innovation for the Saudi Market

W7Worldwide

The client launched a new suite of products specifically designed to enable individuals and SMEs obtain insurance. The overarching message was of the

Bronze Winner

The Google Cook-Off

Weber Shandwick MENAT & Google MENA

Google Search brings recipes from around the world to users’ fingertips. To highlight how Google Search helps people in their day-to-day lives, Webe

Silver Winner

A Journey Through Time

Hill+Knowton Strategies with Royal Commission for AlUla

Journey Through Time is the Royal Commission for AlUla’s most significant campaign to date - revealing for the first time a masterplan to regenerate

Silver Winner

Weber Shandwick MENAT & Chevrolet Middle East

Weber Shandwick MENAT & Mastercard MEA

Resetting the criteria for how communications can drive commercial objectives for brands, 'Collaborate to Innovate' was a first-of-its-kind event prod

Silver Winner

A Journey Through Time

Hill+Knowton Strategies with Royal Commission for AlUla

Journey Through Time is the Royal Commission for AlUla’s most significant campaign to date - revealing for the first time a masterplan to regenerate

Bronze Winner

Empowering women in their fearless pursuit of beauty

Matrix Public Relations

In a world that amplifies insecurity through beauty, consumers just want to feel reassured and confident. How did Kaya play its role in empowering con

Gold Winner

The Google Cook-Off

Weber Shandwick MENAT & Google MENA

Google Search brings recipes from around the world to users’ fingertips. To highlight how Google Search helps people in their day-to-day lives, Webe

Silver Winner

Energy Week

Siemens Energy in the Middle East

Energy Week - A Siemens Energy fully fledged In House Virtual Event - born out of the pandemic in a crucial time in Siemens Energy history. A time wh

Bronze Winner

The Trust Equation

Gambit Communications & Swissquote

PR is not about being the biggest or richest, it’s about having something of value to say. This is the story of how we used valuable information to

Gold Winner

#ChooseWordsWisely

Hill+Knowlton Strategies with Instagram

In the wake of Egypt’s escalating cyberbullying incidents on social media, Instagram launched a digital-first awareness campaign alongside leading E

Bronze Winner

#MoveForwardwithBayer

ASDA'A BCW

A digital-first, creative and integrated campaign for global pharmaceutical leader Bayer to attract young Saudis to be part of its workforce by ASDA�

Gold Winner

Adidas Beyond the Surface

Red Havas

The world’s 1st-swimmable-billboard was made to encourage women to become ambassadors of adidas’s new inclusive swimwear collection, irrespective

Gold Winner

Welcome to the Kitchen Challenge

Weber Shandwick MENAT & McDonald's Kuwait

After the first-ever McDonald’s Kuwait national employment campaign got a conversation going, Weber Shandwick MENAT scaled up 'the challenge', boost

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2021 MEPRA Awards Sponsors