2021 MEPRA Awards Finalists - Middle East Public Relations Association

The finalists for the 2021 MEPRA Awards have been revealed!
More than 88 organisations have been shortlisted to win across 56 categories, making it our largest Awards yet!

Only the top ten in each category, which received over the 70% scoring threshold, made it to the shortlist. Finalists will be awarded Gold, Silver or Bronze during the MEPRA Awards Ceremony on Wednesday, 24th November 2021.

To celebrate MEPRA’s 20th anniversary, this year’s awards also features a People’s Choice Best Middle East Campaign for the last 20 years’ category, which provides the public the opportunity to vote and select the overall winner from ten finalists. Vote for the winner here.

Download the full list of finalists here.

If you have been shortlisted, download our finalist social card here and spread the word!

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Gold Winner

The Pocket Rocket Takes Centre Stage

Gambit Communications & Abarth

This is the story of how a small car with a small budget took on the big boys using an integrated grassroots comms strategy to organically generate hu

Bronze Winner

Mastercard: Empowering Every Business

Weber Shandwick MENAT & Mastercard MEA

The Mastercard MEA SME Confidence Index, conceived and implemented by Weber Shandwick MENAT and Mastercard MEA, delivered creative, insightful thinkin

Gold Winner

Adidas Beyond the Surface

Red Havas

The world’s 1st-swimmable-billboard was made to encourage women to become ambassadors of adidas’s new inclusive swimwear collection, irrespective

Gold Winner

New Normal, Same Cancer

Hill+Knowlton Strategies with AstraZeneca

With cancer diagnoses dropping by 40% during the pandemic, AstraZeneca launched the New Normal, Same Cancer awareness campaign to get people back to c

Silver Winner

Taking the Middle East’s first unicorn with wheels public

Red Havas

Swvl is a startup that provides a semi-private alternative to public transportation for individuals who cannot afford or access private options. Swvl

Silver Winner

DOUBLE MOON

UAE Government Media Office

Few people know, Mars has two moons: Phobos and Deimos. They were in our Probe’s line of sight of the arrival. We decided to bring them to Earth & m

Gold Winner

The Google Cook-Off

Weber Shandwick MENAT & Google MENA

Google Search brings recipes from around the world to users’ fingertips. To highlight how Google Search helps people in their day-to-day lives, Webe

Silver Winner

The Pocket Rocket Takes Centre Stage

Gambit Communications & Abarth

This is the story of how a small car with a small budget took on the big boys using an integrated grassroots comms strategy to organically generate hu

Silver Winner

Empowering women in their fearless pursuit of beauty

Matrix Public Relations

In a world that amplifies insecurity through beauty, consumers just want to feel reassured and confident. How did Kaya play its role in empowering con

Bronze Winner

All things that Wizz: launching a new UAE airline during the COVID-19 pandemic

Wizz Air Four MENA

Wizz Air Abu Dhabi and Four MENA successfully launched the brand new national airline in the UAE in January 2021. The communications campaign has play

Gold Winner

Martian Stamp

UAE Government Media Office

It probably happens only once in a lifetime that you get a souvenir, straight from Mars. But that is exactly what we did for the hundreds of thousands

Silver Winner

Saving our Perfect Planet with BBC Earth

Gambit Communications & BBC Studios

This is the story of how we used empathetic and genuine discourse to spark a conversation around the future of our planet, and our role in creating im

Bronze Winner

Introducing the Portofino M to the Middle East

Gambit Communications and Ferrari Middle East

This is the story of how we created anticipation and excitement around a luxury car launch, selling out it’s allocations for a full year in advance,

Silver Winner

#BeGolden: Sparking a Cultural Evolution

Siemens

Did you know science has proven that our actions and emotions are contagious? #BeGolden is an employee-triggered grassroots initiative inspired by po

Gold Winner

A Journey Through Time

Hill+Knowton Strategies with Royal Commission for AlUla

Journey Through Time is the Royal Commission for AlUla’s most significant campaign to date - revealing for the first time a masterplan to regenerate

Bronze Winner

#MonthofGood

Hill+Knowlton Strategies with Facebook Inc.

Meta’s first-ever global, cross-app Ramadan campaign was delivered by Hill+Knowlton Strategies to connect millions of people by leveraging the combi

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2021 MEPRA Awards Sponsors