2021 MEPRA Awards Finalists - Middle East Public Relations Association

The finalists for the 2021 MEPRA Awards have been revealed!
More than 88 organisations have been shortlisted to win across 56 categories, making it our largest Awards yet!

Only the top ten in each category, which received over the 70% scoring threshold, made it to the shortlist. Finalists will be awarded Gold, Silver or Bronze during the MEPRA Awards Ceremony on Wednesday, 24th November 2021.

To celebrate MEPRA’s 20th anniversary, this year’s awards also features a People’s Choice Best Middle East Campaign for the last 20 years’ category, which provides the public the opportunity to vote and select the overall winner from ten finalists. Vote for the winner here.

Download the full list of finalists here.

If you have been shortlisted, download our finalist social card here and spread the word!

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Silver Winner

Proactive Reputation Management

W7Worldwide

Against the background of Katerra's US and Cayman Island affiliates to file for relief under Chapter 11 of the US Bankruptcy Code, the company needed

Silver Winner

Dabur -Striking the right chord in the GCC market

Matrix Public Relations

With a well-crafted campaign and a keen understanding of the GCC market, Matrix PR helped Dabur raise its profile with over 68 million impressions and

Gold Winner

Seeroo Fi Al Ardh

Memac Ogilvy

Using a novel form of story-telling to bring to life an unusual physical art installation housed at Qatar Foundation, the final artwork of a controve

Gold Winner

Empowering women in their fearless pursuit of beauty

Matrix Public Relations

In a world that amplifies insecurity through beauty, consumers just want to feel reassured and confident. How did Kaya play its role in empowering con

Silver Winner

Saving our Perfect Planet with BBC Earth

Gambit Communications & BBC Studios

This is the story of how we used empathetic and genuine discourse to spark a conversation around the future of our planet, and our role in creating im

Gold Winner

The Google Cook-Off

Weber Shandwick MENAT & Google MENA

Google Search brings recipes from around the world to users’ fingertips. To highlight how Google Search helps people in their day-to-day lives, Webe

Bronze Winner

SingapoReimagine with all your senses

BPG Group

Singapore Tourism Board posed BPG with one of our most challenging briefs. How do you market a destination that no one can travel to for the foreseeab

Gold Winner

DOUBLE MOON

UAE Government Media Office

Few people know, Mars has two moons: Phobos and Deimos. They were in our Probe’s line of sight of the arrival. We decided to bring them to Earth & m

Silver Winner

Royal Commission for Riyadh City

Hill+Knowlton Strategies with Pelham Communications

Noor Riyadh was a bold step towards a more beautiful and creative city with hundreds of thousands of residents immersing themselves in almost 3 weeks

Silver Winner

IT COSMETICS REGIONAL LAUNCH

Red Havas

Already available in 20 countries worldwide, IT Cosmetics' aspiration was to enter the market by making a big buzz and proudly sharing with the region

Bronze Winner

Greener Home

Memac Ogilvy

Green Riyadh wanted to celebrate KSA’s National Day in a meaningful way while staying close to its values. We developed 'Greener Home' — a campaig

Gold Winner

Seeroo Fi Al Ardh

Memac Ogilvy

Using a novel form of story-telling to bring to life an unusual physical art installation housed at Qatar Foundation, the final artwork of a controve

Gold Winner

Mastercard: Priceless Together

Mastercard MEA

Mastercard MEA developed ‘Priceless Together’ a comprehensive and integrated people strategy brought to life though a creative and human-centered

Silver Winner

#MoveForwardwithBayer

ASDA'A BCW

A digital-first, creative and integrated campaign for global pharmaceutical leader Bayer to attract young Saudis to be part of its workforce by ASDA�

Bronze Winner

CHANGE THE STORY

Emirates Airline Festival of Literature with Four MENA

Emirates Airline Festival of Literature is one of the world’s leading literary events. In July 2020, the Festival would return in a hybrid format, i

Gold Winner

Mastercard: Smarter, Bigger, Bolder

Weber Shandwick MENAT & Mastercard MEA

During the past year, effective communications have played a key role in positioning Mastercard as a multi-faceted technology company, moving it away

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2021 MEPRA Awards Sponsors