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The communications function is often a small team in a much larger organisation, staffed by diverse groups of people with wildly variable communications skills. In this session we look at the importance of alignment for communications across an organisation, and how to partner effectively with other teams and functions.
After the session, you should feel more confident and equipped to achieve communications goals that will create business value and elevate you as a communications specialist, whether you are client- or agency-side.
Tim Walmsley, Executive Vice President – Digital & Innovation at ASDA’A BCW
Tim leads the Digital Innovation Group (DIG) in the MENA markets and is part of the global team positioning BCW as the world’s leading agency created to deliver integrated solutions. He also heads up the 12-strong dedicated team working alongside the Abu Dhabi National Oil Company (ADNOC).
With over 25 years total marketing and communications experience, Tim has built up a formidable body of expertise in content marketing across earned, owned, shared and paid media, as well as in advocacy advertising, multidisciplinary campaign management, and issues and crisis handling.
As the Director of Marketing and Communications at the Dubai International Financial Centre Dispute Resolution Authority (DRA), Tim built an integrated marketing function around a digital core. With his five-strong team he extended the reputation of DIFC Courts globally through such projects as the Courts of the Future and Courts of the Blockchain projects.
For 12 years prior to DRA, Tim headed up the PR and social media agency Impact Porter Novelli, retaining a hands-on client handling role through strategic planning and executive training. During his time in the Gulf, Tim expanded the company to a sustainable mid-scale agency, extending the client portfolio to include government work (ranging from change management communications in the utility sector to capacity building at municipal level); major multinationals in the consumer and tech arenas (such as Mars, GE, P&G, VW, Nokia, Google); and blue-chip clients in the financial services, real estate, automotive, and beauty sectors.
Before becoming the Regional Managing Director of Impact Porter Novelli for Middle East and North Africa, Tim spent four years as technology practice leader in Paris directing cross-border teams for European high tech clients in telecoms, wireless technologies, e-marketplaces and consumer tech sectors. Tim’s previous agency experience – evenly split between the UK and Belgium – encompassed European crisis and issues management, covering topics as diverse as Europe’s ageing demographic, nuclear waste management, plastics production, telecoms and the high-tech sector. His first, formative five years were spent in London and in Brussels in European Union specialist roles. He was in the team supporting the UK Government’s first department-wide branding programme, and led projects to roll out initiatives supporting the economic and social transformation of Central and Eastern European countries,
Tim has taught at the Business School of the American University of Dubai, is a former Director of the Middle East Public Relations Association (MEPRA), and serves on the Committee of the Oxford & Cambridge Society UAE.
MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.
This is a virtual session hosted on Zoom.
Date & Timings:
NOV 09 2021 12:30 PM-2:30 PM GST