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Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2021 MEPRA Awards.
Contactless in touch: Mastercard keeps its finger on the pulse of consumer sentiment
2020 MEPRA Awards Gold Winner, Best Use of Data & Insights
Submitted by: Weber Shandwick MENAT
About the Campaign: Contactless in touch: Mastercard keeps its finger on the pulse of consumer sentiment
As COVID-19 shaped new consumer behaviors, Mastercard tracked transactions trends. Weber Shandwick MENAT brilliantly leveraged contactless consumer sentiment survey data, producing exceptional share of voice for Mastercard, while keeping people informed with safe payment methods.
Gladson Ronad, Senior Consultant at Weber Shandwick MENAT
Gladson Ronad is a senior communications professional with unconventional insight and two decades of experience in transforming and building reputations for global and domestic brands in the Middle East and Africa.
Amelia Naidoo, Director of External Communications at Mastercard Middle East & Africa
Amelia Naidoo is Director of External Communications at Mastercard Middle East & Africa and brings 20 years of experience in media, public relations and marketing. She works across the different markets to help develop compelling narratives, build relationships with key stakeholders and devise communications strategies that support Mastercard’s business objectives. Amelia has spent close to 13 years in the UAE and has worked at organisations such as Hill+Knowlton Strategies, Dubai World Trade Centre and Gulf News. She holds an Executive MBA from Hult International Business School and a bachelor’s degree in Journalism from Durban University of Technology.
This is a virtual session hosted on Zoom
Date & Timings
Mar 16 2021 12:30pm – 1:30pm GST