Digital Transformation

APCO’s approach to digital transformation workshops help leaders tell their stories differently, as well as promote and protect their personal and corporate brand through leveraging the latest in comms and digital innovations. This workshop will help participants develop an integrated approach to storytelling by embracing emerging trends in Artificial Intelligence, digital and creative.

Training Workshops#MEPRAVirtualAcademy
7 days left

AED0 for FREE for MEPRA Members

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Workshop details

APCO’s approach to digital transformation workshops help leaders tell their stories differently, as well as promote and protect their personal and corporate brand through leveraging the latest in comms and digital innovations. This workshop will help participants develop an integrated approach to storytelling by embracing emerging trends in Artificial Intelligence, digital and creative.

Facilitator

Dr. Abdullah H. Sahyoun, Associate Director, Head of Data, Analytics & Insights, MENA at APCO Worldwide

Abdullah Sahyoun is an associate director at APCO Worldwide’s Dubai office. He leads the Data, Analytics & Insights team for APCO in the MENA region. He brings more than eight years of data analytics and artificial intelligence (AI) expertise combined with five years of project management and consulting experience. His focus lies in the integration of modern technologies into projects to create cutting-edge solutions for problems facing our clients.

Prior to joining APCO, Dr. Sahyoun worked in different areas and sectors. Starting his career conducting research and pharma, he then moved to lead a team of data scientists across three countries at a global consulting company to deliver innovative advisory solutions to global key players in the automotive and pharmaceutical sectors.

Dr. Sahyoun is fluent in English, German and Arabic. He also speaks French on a basic level. He has PhD in computer science from the University of Leipzig, Germany

Accreditation

MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.

Date & Timings

AUG 03 2021 12:30 PM- 2:30 PM GST

Agenda and speakers

  • 8/3/21 12:30 - 8/3/21 1:30

    Dr. Abdullah H. Sahyoun
     Associate Director, Head of Data, Analytics & Insights, MENA, APCO Worldwide

Register now