Case In Point: Instagram – #MonthofGood

Find out what makes an award winning campaign with one of our top winners from the 2020 MEPRA Awards!

Case Study Workshop#MEPRACaseInPoint

AED0 for MEPRA Members

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Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2021 MEPRA Awards.

Instagram -#MonthofGood

2020 MEPRA Awards Gold Winner, Best Campaign – Egypt
2020 MEPRA Awards Gold Winner, Best Use of Digital PR
Submitted by: Hill+Knowlton Strategies

About the Campaign: Instagram – #MonthofGood

Instagram’s #MonthofGood campaign is built around a 30-day kindness challenge with global ambassadors, prominent creators and press, that brought people together to do good and create a sense of community. #MonthofGood is a locally developed campaign that was globally executed.

Presented by

Iman Issa, Managing Director MENA, Hill+Knowlton Strategies

Iman joined Hill+Knowlton Strategies in April 2006. A passionate member of the team, she provides clients with strong strategic counsel, creative thinking and regional account management to drive impactful and measureable results across the MENA region. Able to lead product launches and manage brand campaigns, she also provides clients with media training, messaging and crisis management support.

With a focus on corporate and brand, Iman also has a deep understanding of corporate communications having worked across multiple sectors including, industry, real estate, hospitality, travel and fashion.

Iman currently advises on a board range corporate and brand clients including: Arla, Coca-Cola, INJAZ Al-Arab, Dubai World Trade Centre and Yahsat. Her hospitality and tourism experience includes; Marriott International including support on the acquisition of Protea IHG, JW Marriott Marquis Dubai, Qantas, and Dubai International Fashion Week.

Iman has won a number of awards including: 2016 – MEPRA: Best CSR Campaign – INJAZ Al-Arab ‘Expand Your Horizon,’ 2015 – MEPRA: Best Business-Business and Business Corporate Reputation for Uber ‘Uber on DXB – A vision for Smart Cities. Campaign was also short listed for an EMEA Sabre award for Issues Management.  2014 MEPRA awards; Best Use of Media Relations for the launch of the BMW i8; Best Use of CSR – BMW Stay Alert. Stay Alive.

Iman has lived in Dubai for over 20 years and is passionate about community engagement, team mentorship and Arab youth development. As the regional lead on INJAZ Al-Arab, she helps creates campaigns that encourage youth to seek out entrepreneurial and work readiness skills.

Iman holds an upper second BA Hons in Communication & Law from the University of Leeds.


This is a virtual session hosted on Zoom.

Date & Timings

Jun 15 2021 12:30pm – 01:30pm GST

Agenda and speakers

  • 6/15/21 12:30 - 6/15/21 1:00

    Iman Issa
    Managing Director, MENA, Hill+Knowlton Strategies

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Bookings are closed for this event.