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In this course, participants will understand the basics of good vs great LinkedIn executive profile management, including how to create interesting pieces of storytelling content for various audience types. A deep dive into the different content formats, their uses and best practice guidelines on the platform.
Sanjana Soman,Content + Publishing Account Director at Hill+Knowlton Strategies
In her role as Account Director, Sanjana trains and delivers workshops on digital marketing and creative campaign planning across clients of various industries.
As part of her client work, Sanjana works closely to develop comprehensive training programs, designed to help brands and their employees communicate effectively across their digital and online platforms. She develops course material which fits seamlessly into the strategic marketing landscape of a brand, and helps clients understand their digital objectives, content and communication strategy.
Sanjana has been a part of the industry for 10 years, and has experience in digital strategy and communications, creative strategy, social media marketing, website and mobile app development, content conceptualization and community engagement. This ensures that she brings a wealth of knowledge and experience to each training assignment.
Sanjana has recently been awarded the MEPRA Young Communicator of the Year (Highly Commended) 2019, the PRCA Digital Professional of the Year 2019 and the PRCA MENA Rising Star of the Year 2020.
Sanjana also serves as an adjunct faculty at S. P. Jain School of Global Management since 2017. The course modules have centered around ‘Digital Media Platforms and Marketing’ and have included 1 day workshops to semester long programs that are currently being delivered to undergraduate and graduate marketing and communication students.
Sanjana has completed and received certifications in ‘Advanced Digital Marketing for Managers’, ‘Performance & Programmatic Marketing’ and ‘SEO – Ranking high on Google’ from Astrolabs Dubai, powered by Google. She has also received her certification in Facebook Blueprint Training and the Cannes Lions Masterclass in Storytelling by Cannes International Festival of Creativity.
MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here.
This is a virtual session hosted on Zoom.
Date and Timings
May 04, 2021 12:30 PM to 2:00PM GST