Virtual MEPRA Leadership Majlis: Fit for the Future

As communicators embrace a digital future, preparation is key to thinking systematically about the opportunities ahead and ensuring we are able to reinvent and reimagine our brand strategies as audiences continue to evolve. Join us for a series of live virtual sessions as our speakers explore how brands and communicators can ensure we are fit for the future.

Leadership Majlis#MEPRAMajlis2021




Free for all MEPRA Members, The Virtual MEPRA Leadership Majlis will open with a keynote from His Excellency Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications. His Excellency will address how the UAE is pioneering AI technologies to build a knowledge-based economy and shape the future of vital sectors such as communications. The session will be hosted by APCO Worldwide MENA President Mamoon Sbeih.

The programme will then follow with an exclusive fireside chat with Sconaid McGeachin, Senior Vice President of Communications Expo 2020 Dubai on how the Expo 2020 Dubai team plans to reconnect the world for a better tomorrow. Sconaid will address how the team navigated the unexpected postponement of its programme, how the pandemic has shaped the 2021 event when it comes to visitor engagement, safety communication and crisis planning, plus how Expo has adapted to align with the rapid transition to digital life, work, and learning we saw as a result of the pandemic.

The Majlis will also include a presentation with renowned Global CMO of Mastercard, Raja Rajamannar who will reveal his forward-thinking ways and breakthrough frontier strategies used to navigate the challenges communicators and marketers face to thrive in a modern business world.

Further topics to be explored through the event include the Employee Experience and Nurturing The Next Generation with speakers from Mubadala Investment Company, Majid Al Futtaim, Memac Ogilvy, New Media Academy, Brazen MENA, Page Group, Four Communications and Kingston Stanley.

The 2021 Virtual MEPRA Leadership Majlis is supported by Mubadala Investment Company, Majid Al Futtaim, APCO Worldwide, CARMA and PRovoke Media.

Download the Virtual MEPRA Leadership Majlis agenda here.

Date & Timings

Wednesday 19th May, 1.30pm – 5.00pm,


Tickets are FREE for MEPRA Members but registration is essential: please register your details here to receive the event join link.

Tickets for Non-Members are AED200 per person and can be purchased by emailing

Agenda and speakers

  • 5/19/21 1:30 -
    Welcome & Introduction

    Taryam Al Subaihi
    MEPRA Chair & Head of Corporate Communications, EWEC
  • 5/19/21 1:40 - 5/19/21 2:10
    Moderated Q&A with Keynote Speaker: H.E. Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence Digital Economy and Remote Work Applications

    His Excellency Omar bin Sultan Al Olama
    Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications
  • -
    Moderated by

    Mamoon Sbeih
    President, MENA Region , APCO Worldwide
  • 5/19/21 2:10 - 5/19/21 2:45
    Moderated Q&A: Where there is Expo 2020 Dubai, there is hope: In Conversation with Expo 2020 Dubai’s Senior Vice President of Communications, Sconaid McGeachin

    Sconaid McGeachin
    Senior Vice President of Communications, Expo 2020 Dubai
  • -
    Moderated by

    Jonty Summers
    Managing Director, Hanover Communications
  • 5/19/21 2:45 - 5/19/21 3:25
    Panel Session: The Employee Experience: Finding new ways to connect and communicate to foster workplace culture

  • -

    Umayma Abubakar
    Director of Executive Communications & Corporate Center, Mubadala Investment Company
  • -

    Jennifer Hamdan
    Chief People Officer, Memac Ogilvy MENA
  • -

    Dr Saliha Afridi
    Clinical Psychologist & MD, The LightHouse Arabia
  • -
    Moderated by

    Sam Savory
    Director of Internal Communications, Majid Al Futtaim
  • 5/19/21 3:25 - 5/19/21 4:05
    Presentation: MEPRA Youth Board Talent Barometer

  • -

    Jennifer Love
    MEPRA Youth Board President & Senior Account Director, Brazen MENA
  • -

    Hanisha Lalwani
    MEPRA Youth Board Vice President, Senior Marketing Manager MEA, PageGroup
  • -
    Panel Session: Nurturing the Next Generation

  • -

    Rashid Alawadhi
    former Young Communicator of the Year and now CEO, New Media Academy
  • -

    Matt Wickens
    Senior Account Executive, Four Communications
  • -

    Alex Koumi
    Managing Director, Kingston Stanley
  • 5/19/21 4:05 - 5/19/21 4:45
    Presentation: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

    Raja Rajamannar
    Global CMO , Mastercard
  • -
    Following Raja’s presentation PRovoke Media CEO & Editor-in-Chief, Arun Sudhaman will moderate a Q&A with Raja to expand on his views regarding ‘Quantum Marketing’ and how marketers can embrace the tsunami of new technologies coming their way.

    Arun Sudhaman
    CEO/Editor-in-Chief, PRovoke Media
  • 5/19/21 4:45 - 5/19/21 5:00
    Fellowship Presentation & Event Close

    Taryam Al Subaihi
    MEPRA Chair & Head of Corporate Communications, EWEC