Virtual MEPRA Leadership Majlis

The Virtual MEPRA Leadership Majlis will include a series of daily virtual sessions over one week with communication leaders from the Middle East and abroad. Our speakers will explore how industry sectors have responded globally to the pandemic and how communicators can help brands speed up recovery, stay relevant and remain connected to their audience beyond the curve. The series will culminate with a full day of virtual masterclasses.

Leadership Majlis

AED250 for MEPRA Member (an individual ticket)
AED2,500 for MEPRA Member (An organisation ticket)
AED500 for Non-member (an individual ticket) to attend all five days
AED5,000 for Non-member (An organisation ticket) includes unlimited access

Register now

The Virtual MEPRA Leadership Majlis will include a series of daily virtual sessions over one week with communication leaders from the Middle East and abroad. Our speakers will explore how industry sectors have responded globally to the pandemic and how communicators can help brands speed up recovery, stay relevant and remain connected to their audience beyond the curve. The series will culminate with a full day of virtual masterclasses.

Each day, we will delve into a new sector, including government, retail, healthcare, travel & tourism and energy. Plus, we will address the future of the PR consultancy model with top agency leaders and how communications has transformed through the pandemic.

We will welcome speakers from the UK Government, New Zealand Trade & Enterprize, AstraZeneca, Cleveland Clinic, Malaffi, Atlantis Dubai, Seera Group, IKEA, Chalhoub Group, Nakheel Malls, IRENA, EWEC, TAQA Abu Dhabi Department of Energy (DoE), Campaign Middle East, Twitter , Mubadala and more! Industry  leaders from ASDA’A BCW, APCO Worldwide, Brazen MENA, Four Communications Group, Hanover Middle East , Hill+Knowlton Strategiesand Manara Global  will also be joining the virtual stage.

See more details on our three MEPRA Majlis Masterclasses, including:

#TwitterforComms with Twitter MENA

Putting employees at the center of a communications response to COVID-19

Social Media Crisis Simulation Training with Helpful Digital

Communications, Content and Covid-19: How the UK Government is evolving in the digital age

Download the Virtual MEPRA Leadership Majlis agenda here.


  • Date & Timings

    30th August – 3rd September 2020, refer to the agenda below for session timings.

     

    Our Sponsors

Agenda and speakers

  • -
    Day 1: Sunday, 30th August 2020



  • 8/30/20 2:00 - 8/30/20 2:10
    Welcome & Introduction

    Jonty Summers
    MEPRA Chair & Managing Director, Hanover Middle East
  • 8/30/20 2:10 - 8/30/20 3:05
    Panel Session: Beyond the Curve: An Agency Perspective



  • -

    Sunil John
    Founder ASDA'A BCW & President Middle East, BCW
  • -

    Louise Jacobson
    Managing Partner, Brazen MENA
  • -

    Jeff Astle
    Managing Director, APCO Worldwide Shanghai
  • -

    Ray Eglington
    Group Managing Director, Four Communications Group
  • -
    Moderated by

    Austyn Allison
    Editor, Campaign Middle East
  • 8/30/20 3:05 - 8/30/20 3:55
    Beyond the Curve: What's old is new again - and more important than ever



  • -

    Vinita Bharadwaj
    Senior Consultant – Innovation + Creativity Hub, Hill+Knowlton Strategies EMEA
  • -

    Brendan Hodgson
    Strategy Director, Hill+Knowlton Strategies EMEA
  • -
    Day 2: Monday 31st August 2020



  • 8/31/20 2:00 - 8/31/20 3:00
    Beyond the Curve: Global Responses to COVID-19 & Lessons Learned



  • -

    Alex Aiken
    Executive Director Government Communications, UK Government
  • -

    Andrew Holden
    Director of Communications, New Zealand Trade & Enterprise
  • -
    Moderated by

    Robin Gordon -Farleig
    Manara Global
  • 8/31/20 3:00 - 8/31/20 4:00
    Beyond the Curve: Healthcare



  • -

    Preeti Chhatbar,
    Head of Communications, GCC,, Astrazeneca Gulf
  • -

    Sara Al Shorouqi
    Executive Director Communications, Cleveland Clinic Abu Dhabi
  • -

    Dr. Bisera Lakinska
    Marketing and Communications Manager, Malaffi
  • -
    Moderated by

    Simone Elviss
    Director, Healthcare, Hanover Middle East
  • -
    Day 3: Tuesday 1st September 2020



  • 9/1/20 2:00 - 9/1/20 3:00
    Beyond the Curve: Travel & Tourism



  • -

    Linda Abdul Hay
    Senior Director, PR & Communications, Atlantis Dubai
  • -

    Nathalie Viranyi
    Head of Communications , Seera Group, KSA
  • -

    Pichaya Saisaengchan
    Director, Tourism Authority of Thailand, Dubai and Middle East
  • -
    Moderated by

    Natalie Amos
    Practice Director, Four Communications Group
  • 9/1/20 3:00 - 9/1/20 4:00
    Beyond the Curve: Retail



  • -

    Carla Klumpenaar
    GM Marketing, Communications & Interior Design , IKEA
  • -

    Ilaria Buonpane
    Head of CX and Strategic Marketing, Chalhoub Group
  • -

    Vanessa Hinton
    GM Marketing and Customer Service, Nakheel Malls
  • -

    Nez Gebreel
    Fashion and Design Industry Consultant ,
  • -
    Moderated by

    Jeremy Lawrence
    Former Editor, Esquire Magazine
  • -
    Day 4: Wednesday 2nd September 2020



  • 9/2/20 2:00 - 9/2/20 3:00
    Beyond the Curve: Energy Sector



  • -

    Damian Brandy
    Communications Officer, IRENA
  • -

    Taryam Al Subaihi
    Head of Corporate Communications, EWEC
  • -

    Ahmed Al Suwaidi
    Media Affairs Director,, Abu Dhabi Department of Energy (DoE)
  • -

    Sean McCarthy
    Head of Group Communications, TAQA
  • -
    Moderated by

    Tim Hurst
    Regional Director, Energy + Industrials, MENA, Hill+Knowlton Strategies
  • 9/2/20 3:00 - 9/2/20 4:00
    Elevating the role of external communications during the pandemic



  • -

    Rashed Al Harmoodi
    Director of External Corporate Relations, Group Communications , Mubadala Investment Company
  • -
    Moderated by

    Seth Hand
    Managing Director, Edelman Middle East
  • -
    Day 5 Masterclasses: Thursday 3rd September 2020



  • 9/3/20 10:00 - 9/3/20 11:30
    #TwitterforComms



  • -

    Rasha Fawakhiri
    Head of Communications, Twitter MENA
  • -

    Yahya Munir
    Communications Manager, Twitter MENA
  • 9/3/20 12:00 - 9/3/20 1:00
    Putting employees at the center of a communications response to COVID-19



  • -

    Umayma Abubaker
    Director of Internal Crorporate Relations, Group Communications , Mubadala Investment Company
  • -
    Moderated by

    Seth Hand
    Managing Director, Edelman Middle East
  • 9/3/20 2:00 - 9/3/20 4:00
    Social Media Crisis Simulation Training



  • -

    Tim Lloyd
    Director, Social Simulator and Helpful Digital
  • 9/3/20 4:15 - 9/3/20 5:15
    Communications Content & Covid-19: How the UK Government is evolving in the digital age



  • -

    Peter Heneghan
    Deputy Director of Digital Communications, UK Government

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Bookings are closed for this event.