2020 REMAP Creative Communications Festival

MEPRA’s REMAP Creative Communications Festival is back in 2020 and this year, it is accessible to everyone no matter where you’re located! Hosted virtually over two afternoons on 7th & 8th December, REMAP 2020 will include some of the industry’s most influential and creative thinkers! 

REMAP#MEPRAXREMAP
11 days left

AED250 for Member (20 user logins)
AED500 for Non-member (20 user logins)
AED500 for Member (50 user logins)
AED1,000 for Non-member (50 user logins)

Register now

 

 

MEPRA’s REMAP Creative Communications Festival is back in 2020 and this year, it is accessible to everyone no matter where you’re located! Hosted virtually over two afternoons on 7th & 8th December, REMAP 2020 will include some of the industry’s most influential and creative thinkers!

REMAP brings together the best minds, innovators, drivers and leaders and allows attendees to experience unconfined creativity in the hope for a paradigm shift in communications within the Middle East PR industry.

DOWNLOAD THE AGENDA AND CHECK OUT OUR SPEAKERS HERE

 

Rory Sutherland, who is often labelled as marketing and advertising’s most original thinkers and influential speakers, will headline REMAP 2020 to deliver a talk on ‘why it’s time to hype up marketing’. The Ogilvy UK Vice Chairman, Creative Director, Behavioural Science lead + author will argue how many of today’s problems, which are currently treated as problems of economic efficiency, are really marketing problems in disguise.

 

 

Another keynote will be delivered by Geometry’s Global Chief Innovation Officer, Roy Armale. Described as a ‘brilliant mind’ by his global CEO, Roy has been credited with bringing new and disruptive platforms to the WPP creative commerce agency. His talk will focus on disrupting commerce through technology and how we use technology to understand and connect with people as they decide on when and what to buy.

 

We will also be bringing ‘A Touch of Reality’ to REMAP with VR and AR agency, Arishi and its Managing Director Andrew Elia. Andrew developed some of Europe’s first augmented reality experiences in 2008, which wowed audiences at MipTV and became part of Ogilvy’s Digital Innovation Lab. Combining an unholy mix of enthusiasm, experience, humour and cynicism, Andrew has written for magazines, spoken at conferences on augmented reality, mobile payments and the dysfunctional union between creative, technology and business. Andrew started Arishi, at the age of twenty-six and has delivered ground-breaking technology in augmented reality, online video, audio streaming and artificial intelligence that others couldn’t, wouldn’t (or just plain didn’t) develop, often years ahead of the competition.

 

 

Secure your virtual seats today and register below!

Date & Time

7th & 8th December 2020, 2.00pm – 4.30pm GST

Agenda and speakers

  • -
    7th December 2020



  • 12/7/20 2:00 - 12/7/20 2:10
    Welcome Remarks

    Lisa Welsh
    Vice Chair, MEPRA
  • 12/7/20 2:10 - 12/7/20 2:40
    Disrupting commerce through technology: how we use tech to connect with people in the unified commerce era

    Roy Armale
    Global Chief Innovation Officer, Geometry
  • 12/7/20 2:40 - 12/7/20 3:00
    Q&A



  • 12/7/20 3:00 - 12/7/20 3:35
    A touch of Reality: How AR & VR are reshaping Digital Marketing

    Andrew Elia
    Managing Director, Arishi UK
  • 12/7/20 3:50 - 12/7/20 4:15
    The Middle East Becomes a Global Hotspot for Augmented Reality

    Vishal Badiani
    Creative Strategy Lead for Middle East & North Africa, Snap Inc
  • 12/7/20 3:35 - 12/7/20 3:50
    Q&A



  • -
    8th December 2020



  • 12/8/20 2:00 - 12/8/20 2:15
    Welcome Remarks & Fellowship Presentations

    Lisa Welsh
    Vice Chair, MEPRA
  • 12/8/20 2:15 - 12/8/20 2:45
    Method Behind the Madness: Inspiring Brand Strategy With Insights



  • -

    Anila James
    Research Manager, Data Services, YouGov MENA
  • -

    Imran Ahmed
    Associate Director, Data products, YouGov MENA
  • -

    Arne Mosselman
    Director of Creative Strategy, Hill+Knowlton Strategies METIA
  • 12/8/20 2:45 - 12/8/20 3:00
    Q&A



  • 12/8/20 3:00 - 12/8/20 3:40
    Why its time to hype up marketing

    Rory Sutherland
    Vice Chairman, Creative Director, Behavioural Science lead + author, Ogilvy UK
  • 12/8/20 3:40 - 12/8/20 4:00
    Q&A



  • 12/8/20 4:00 - 12/8/20 4:15
    #WEAREDEDICATED By Mubadala Investment Company

    Mohammed Al Siddiq
    Head of Digital and Corporate Marketing, Group Communications, Mubadala Investment Company
  • 12/8/20 4:15 - 12/8/20 4:30
    Q&A



Register now

Ticket Type Price Spaces
Member (20 user logins) AED250.00
Non-member (20 user logins) AED500.00
Member (50 user logins) AED500.00
Non-member (50 user logins) AED1,000.00