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Our presenters will share all their secrets on the award winning campaign’s objectives, strategy, challenges and how they evaluated its success. This is your chance to hear and learn what it takes to create an award winning campaign and get yourself prepared for the 2021 MEPRA Awards.
Savills: The Rise and Rise of Branded Residences
2020 MEPRA Awards Gold winner, Best Real Estate / Construction Campaign
Submitted by: TOH
About the Campaign: Savills: The Rise and Rise of Branded Residences
Impactful and integrated real estate campaign to support the launch of Savills Branded Residence Research Report across the Middle East region. Driving results through a roadshow of five events over ten days in to build/strengthen market awareness and drive sales
Sophie Toh, Managing Diector at TOH PR
Starting her career as a PR Week ‘One to Watch’ in London, Sophie set up TOH PR in 2011 based on her previous experience at Brunswick Group and leading luxury lifestyle agency, LUCHFORD APM. At the former, she managed high profile European cultural events and art exhibitions, sponsorships and partnerships, including Art Basel, the Tate Modern and the Venice Biennale. At the latter, brands included high profile travel and F&B brands including Nespresso, Courvoisier, Starwood Luxury Collection and The Lanesborough. She brings her years of consumer PR experience to the team, growing the company in a dynamic fashion and taking a strategic lead on all accounts. TOH has evolved into a full-service, award-winning consumer agency, with strong roots with major institutions and global brands. The client portfolio spans a diverse mix of retail, hospitality, tech and transportation. Sophie is the Managing Director at TOH.
This is a virtual session hosted on Zoom.
Date & Timings
Oct 12 2021 12:30pm – 1:30pm GST