The latest insights from behavioural science help us understand how people actually think and act in real life – and how we can influence this, whether in times of crisis, business as usual… or even pandemics.
Key topics to be discussed include:
*Introductory understanding of behavioural science and why it’s so important in communications
*Ability to apply three behavioural nudges from H+K’s handy toolkit for communicators
*Insight into COVID-19 message testing
*Adam Flitton, Behavioural Science Strategist, UK
*Natasha Tinston, Group Account Director, MENA
*Emily Cope-Smith, Senior Account Manager, MENA