MEPRA will celebrate its 20th anniversary in 2021. It is also the UAE’s 50th birthday, and hopefully the passage out of the tunnel, towards the light that is the end of the COVID-19 pandemic. For MEPRA, as we look back on the history of this magnificent organisation, of which the MEPRA leadership and team must be applauded for, I would like to explore the possibility of taking a few ambitious steps that will see a new direction in the MEPRA strategy. I will be working closely with the MEPRA Executive and Strategy Boards to ensure that we aim high but also set achievable targets.
We are the Middle East Public Relations Association, but it’s clear that communications is now so much more than ‘PR’. The types of communication, the tools for communication, the audiences we engage with have expanded and diversified, and as an association I hope to begin to reflect and celebrate every aspect of modern communications; written, verbal, visual and more.
We have ambitious ideas, and with the Vice-Chair, MEPRA Executive and Strategy Boards, I’m looking forward to implementing a programme to expand the scope of MEPRA, the support services of the organisation, and a topic that is close to my heart: more closely connect MEPRA and the Arabic speaking communications community. We will be revealing the full strategy for 2021 during the MEPRA Annual General Meeting in early February.
I invite all my communications colleagues across the region to join the MEPRA Community and help drive our industry forward as one collaborative team.
Taryam Al Subaihi, MEPRA Chairman and Head of Corporate Communications at Emirates Water and Electricity Company