How Acronis overachieved MQL targets by 140% with help from Matrix PR

Matrix Public Relations

Strategy: Networking + Media Partnerships for Lead Gen

Acronis wanted to improve the quality and quantity of its leads to enhance revenue and reputation. Matrix build on the new category campaign with the added pillars of Diversity and Sports that yielded success and business growth for Acronis.

With PR the PR employed, Matrix also helped them secure a new channel partner and contribute to 150% revenue growth and overachieve 140% of MQL targets. The client rewarded Matrix with the additional portfolio of Africa.