How Matrix PR leveraged the reach of 240 Influencers to help Himalaya increase sales by 22%

Matrix Public Relations

The key challenge for Himalaya, popularly known as the ‘herbal expert’ was to educate its target audience about how its products are cruelty-free, natural, and safe for the consumer and the environment. With a robust campaign strategy across the GCC, Matrix PR helped Himalaya successfully deliver the right message to its target audience thereby resulting in an increase of the brand’s sales figures by 22% across GCC compared to last year.