Epson Genuine Ink

Weber Shandwick MENAT & Epson Middle East

Through this social campaign, Weber Shandwick MENAT brought the key value proposition of genuine ink to life in a touching and emotional campaign. The animation at its heart helped to convey the importance of treating those memories you want to print with the kind of ink that would help them last and last with vibrancy.

The core hero video was supported by additional social video and post content that helped to reiterate the message and also translate it into some other ink use cases.

The campaign generated 4.4 million impressions and 1.1 million video views across Facebook and LinkedIn. It helped to transmit the message around genuine ink in a powerful, memorable and shareable way.