Positioning the Kingdom of Saudi Arabia as a Global Transport Hub and Logistics Center

APCO Worldwide

The Government of Saudi Arabia asked APCO to benchmark international standards and practices regarding the National Strategy for Transport and Logistics Services (NSTLS) and to develop a mission, vision, strategy and content campaign positioning the Kingdom as a global transport hub and logistics center. APCO and government officials worked together to launch an integrated communications campaign that included crisis communications, creative, social and traditional media strategies and all communications and marketing content. Our efforts supported the Kingdom’s Vision 2030 goal of increased economic diversification, growth, investment, trade and employment, resulting in a paid campaign with:

– Over 107 million Twitter views.
– Social media local, regional, and international outlet targeting, including 200+ local and 78 international newspapers.
– Outdoor activations including the largest 3D mapping installation in the Middle East, billboards and digital outdoor screens.
– Massive attention garnered from all targeted groups locally, regionally and internationally.