Insight and integration

Global Aerospace Summit 2020 and Four MENA

Four was appointed by SMG to develop and implement a communications and social media strategy and programme for the Global Aerospace Summit 2020. This was the fourth time that Four was appointed for this role but it was like no previous edition of the Summit. The aviation, aerospace and event industries had been severely impacted by the pandemic which meant the event had to shift to a fully virtual edition.

The strategy and programme had to be innovative and different to before, to ensure high level attendance and to ensure the event delivered the same impact as previous editions of the event. It was critical that we capitalised on the opportunity going virtual represented to grow participation and actively engage a wider global audience of leaders in the aerospace sector.