Fine Hygienic Holding

Action Global Communications

With the ongoing issues caused by the Covid-19 pandemic, Fine Hygienic Holding made an important business decision in 2020, to pivot into the production of reusable face masks and a range of products in the hygiene and wellness space which would support its already strong core business of hygienic paper products. Action provided a strategic PR campaign and rolling comms support to ensure Fine was as well recognised for its new range as for its legacy hygienic paper products. The campaign was a great success, generating 469 news clippings with a total AVE value of $2,038,050.