Kia Unlock Your Sorento

Memac Ogilvy

Kia did not previously engage with influencers on a regional level. As the brand began to consolidate its values and ambitions, looking to see how it can evolve beyond its past self, a new brand identity was born. Challenging the normal, and making the uncomfortable, comfortable, Kia was a reflection of its consumers and the values they held.

The Sorento launch was designed with this in mind. The campaign not only brought forward new perspectives, it also showcased what a car can be. A trustworthy companion that goes beyond meeting the average needs of an executive, mom/dad, techie, and adventurer.

We selected four unique influencers, with four unique perspectives, to tell one great story about versatility, design, and practicality.

The Kia Sorento campaign was anchored to actionable insights that helped tackle the business objectives of the brand while not compromising Kia’s bold new values.