Lara Mosgofian

Hill+Knowlton Strategies

I grew up expressing myself through creativity and colours, it was the
way I knew how to communicate with the world. My love for the arts
led me to pursue a Bachelor of Fine Arts, but once I graduated, I took
a different route to creativity; I joined ‘the digital world’ instead.

For a very long time, I struggled with finding my voice in a highly
competitive and loud industry, where if you needed to be heard
or seen you needed to make a sound. As a shy, soft-spoken
professional I had to find a way to get noticed and to prove that I exist
in a large pool of talented, hardworking individuals. The most difficult
part of it all? Overcoming the imposter.