Game On Henedy

Hill+Knowlton Strategies with PUBG MOBILE

To tackle the negative sentiment PUBG Mobile was facing in the region, H+K kicked off the game’s biggest celebrity partnership campaign during the month of Ramadan by collaborating
with one of the best-known and most-loved celebrities in the Arab world, Mohammad Henedy.

This campaign stood to bring laughter and positivity to people from all around the region and showcase the true essence of the game. H+K conceptualized, produced and directed an exciting hero video and campaign in the form of a movie teaser trailer to bring Mohamed Henedy’s distinct humor and style to the brand.
The collaboration also included a unique in-game voice pack, created exclusively for PUBG MOBILE by Mohamed Henedy, that allowed players to give in-game commands to their teammates using Henedy’s own unmistakable voice and mannerisms.