Putting RAK on the Luxury Map

The Ritz-Carlton with Four MENA

With the global pandemic restricting travel and influencing consumer behavior, Four and the teams from the Ritz Carlton Ras Al Khaimah, Al Hamra Beach and the Ritz-Carlton Ras Al Khaimah, Al Wadi had the challenge of ‘Putting RAK on the Luxury Map’.

Ras Al Khaimah remained open to tourists and the hotels had implemented world class safety standards as approved by the Marriott Global Cleanliness Council. We therefore positioned the hotels as destination resorts offering single occupancy, detached villas with private pools while highlighting the exceptional al fresco activities and the stunning natural landscape.