Carrefour City+

Memac Ogilvy

Carrefour City+ launched on September 6th after months of in-depth research and planning.

The retail revelation from Majid Al Futtaim offers a futuristic customer journey which replaces check-out counters with QR codes and queuing with the utmost convenience.

The exciting technology within the store and its forward-thinking approach was reflected across the campaign from the video assets to the novel gift media that received.

The new store was a game changer in terms of effective planning, narrative alignment, and successful media relations.

As a result, we made headlines across the world, with our client’s photograph featuring in The Daily Mail and The Washington Post to name a few.