Reimagine

Memac Ogilvy

Jaguar Land Rover pushed the boundaries to lead as an automotive brand in terms of electrification, by revealing their exclusive global “Reimagine” strategy, announcing that all Jaguar and Land Rover cars will be available in pure electric form by the end of 2025. Jaguar Land Rover began their journey to become a net zero carbon business by 2039, while Jaguar will be an all-electric luxury brand from 2025. Through our strategic approach,
Memac Ogilvy dominated the automotive media channels securing coverage across top-tier publications including dailies, top industry websites, magazines, as well as news portals. The news became the talk for media for over one week throughout the MENA region. Top publications highlighted and showcased Jaguar Land Rover’s uniqueness like never before in the global automotive industry.