Championing hair health in the region

Hill+Knowlton Strategies with Dyson

Theyear 2021 marked five years since Dyson, known for its premium domestic appliances, entered the hair and beauty industry Celebrations in
the region was limited to one key event at the end of the year and no new product launches apart from an attachment worth AED 150 for the
company’s iconic hair dryer

The team at Hill+Knowlton Strategies (H+ recognized the opportunity for storytelling throughout the year culminating with the event, taking on the
challenge of creating a year long narrative for hair health with local media and influencers without additional media budget.

Our approach involved educating audiences about hair health, hair science and sharing the role of technology in reducing hair damage
substantially The objective was to have audiences across different mediums think about preserving their hair health without compromising on style,
over a sustained period