DAMAS – GAIA LAUNCH
Red Havas
Damas aimed to change the brand perception, elevate positioning in the region and make the brand, and its collections, more relevant to the regional audience. As part of the new brand vision, Damas launched the Gaia collection, made from sustainable lab grown diamonds, being one of the first to launch these diamonds in the region.
The campaign generated 12,063,530 in reach and 6,120,000 impressions through Nadine’s campaign posting results only.
