Shave Goodbye to Bad Razors

Weber Shandwick MENAT & Dorco

For insights on common shaving complaints, Weber Shandwick MENAT took to Twitter, and selected a few scenarios to portray in a humorous and instantly recognizable way.

To bring the issues to life, we developed two short videos. One for men, another for women, both supported by a custom and memorable limerick. The videos were supported by several plays including stat cards that highlighted consumer preferences, questions to interrogate our audiences pain points, and fun graphics showcasing the “Usual Suspects” – positioning bad razors as criminals. Paid media helped us target the relevant audience, and provided insights to tailor and update the content as the campaign progressed. The produced assets were supported by a micro-influencer seeding campaign, adding a human and more personal angle to the content.

The videos achieved over 20m impressions and 1.2m engagements overall, introducing the fun, colorful world of Dorco to a new local audience.