Mitsubishi Power Middle East and Africa

Edelman Middle East

#PoweringTogether is a video campaign developed for Mitsubishi Power that communicates the new brand’s vision through a series of human-interest stories featuring employees to raise awareness, engagement and advocacy of the new brand across the MENA region.

The campaign also aimed to empower everyday employees to act as spokespeople by conducting short interviews with staff from different departments, levels and countries within the region. #PoweringTogether showcased a diverse range of Mitsubishi Power employees, including people of different genders, ethnicities, and from all walks of life, to reveal the faces who are driving a change in power towards a decarbonized future in their respective local markets.

The campaign was a tremendous success, receiving positive commentary and high engagement rates. This is now being replicated across Mitsubishi Power’s offices in other regions of the world, and future phases of this are currently in planning stages with the client.