Gamers Without Borders No One Left Behind
Hill+Knowlton Strategies with the Saudi Esports Federation
In 2020, ‘Gamers Without Borders’ made history when it became the world’s biggest charity esports and gaming festival by donating $10 million to the fight against COVID 19.
The Saudi Esports Federation (SEF) initiative had put Saudi Arabia on the gaming map and united gamers in lockdown behind one cause; raising awareness on the importance of staying safe during the pandemic.
