Noor Stars Music Video

Hill+Knowlton Strategies with PUBG MOBILE

In December of 2020 we were approaching PUBG Mobile’s (PUBGM) 2nd year anniversary in the region and the company had an objective to increase localized content while celebrating the upcoming event.

Using research and data, H+K developed a creative campaign that focused on partnering with a female influencer, Noor Stars, to create a music video for the region from the region.

The collaboration also involved the brand’s first Arabic Voice Pack with developed with the voice of Noor Stars. This voice pack would be used in-game by players from all around the region to communicate and give commands to their teammates in Noor Stars distinct voice and character.