World Art Dubai Relaunches Face-to-Face Events In The UAE

Action Global Communications

Positioning World Art Dubai 2020 as the springboard for the full-time return of live events in Dubai and providing a timely platform for the local, regional and international arts scene, Action’s adaptability resulted in the navigation of a campaign impacted by the ongoing Covid-19 uncertainty. A fluid strategy, led by team with an eye for a story, put the spotlight on the regional art scene by mining and sharing compelling exhibitor content that resonated with a wide range of media to create a buzz around the event’s return and the opportunity for visitors to access affordable art.