Bring on the Mess

Weber Shandwick MENAT and IKEA Kuwait

Mess is fun: it’s full of excitement, freedom and opportunities. And for every mess at home, there’s an IKEA storage solution right around the corner to bring some order and calm after the mess. So, to showcase IKEA’s Instagram-famous portfolio of storage solutions, we turned a seeming problem (mess) into a fun moment of engagement and connection; bringing on the mess and creating chaos. Because on the other side of the wall was the solution to the mess.<br /><br />We made sure that the event highlighted every element and aspect of IKEA’s home demographic – from kids to fashionistas with carefully curated walk-in closets. The event itself drew a huge crowd (bigger than the original invite list) and generated more than 350,000 impressions in just one night.