Deliveroo Champions

Soul Communications - Deliveroo

Deliveroo’s 2023-2024 initiatives focused on enhancing rider well-being through improved working conditions specifically during the summer season in Dubai. Key efforts included a Humantra Hydration Station, an industry-first Respect Pledge designed to ensure rider well being, air-conditioned rest stations, cooling gear alongside partnerships with local brands to boost rider comfort and safety during the hot summer months.<br /><br />Media coverage from the campaign received nearly 2 million views. The initiatives also boosted rider satisfaction to 94%, set new industry benchmarks, and demonstrated strong community support.