Deliveroo Pet Contest

Soul Communications - Deliveroo

Deliveroo Pet Contest launched with 10 quirky categories to highlight pet store offerings and engage pet owners. The campaign, which included categories like ”Best Meme-Worthy Pet” and ”Best Dressed,” aimed to boost awareness of Deliveroo’s pet supplies and Shopping services. Participants could win AED 1000 in Deliveroo credit. The contest saw 2,500 submissions and over 200,000 votes, generating significant online buzz and driving record orders from pet stores. With a budget of AED 15,000, the campaign achieved over 3 million reach and 240K views.