Esports World Cup 2024
Burson
The Esports World Cup Foundation, the entity organizing the Esports World Cup, entrusted the Burson team, particularly the Gaming & Esports practice at Burson, with leading the local and regional PR and communications for the Esports World Cup (EWC). From the start, the Burson team was fully committed to the EWC. They dedicated eight weeks to live competitions, on-ground activations, and experiences that brought together gaming enthusiasts worldwide.
