Geely’s Back in Town!

Gambit Communications & Geely AGMC

Chinese cars are often seen as pale imitations of established brands or perceived to lack quality and character. Our fully integrated grassroots communications campaign tackled this with prolific, exciting and confident activations, covering every avenue from editorial to visual to experiential, utilising press, influencers, social pages and KOLs to create a real sense of community around the Geely brand. This was a mammoth endeavour involving 165 media and influencers, 129 individual test drives, six major events, and activations in every one of the seven emirates.<br /><br />Geely was top of mind in the UAE, and it shot to the very top amongst Chinese competitors in just one year, gaining 40% market share, taking the top spot for two consecutive months, and establishing itself in the top three Chinese brands in market.