Influencing an industry with InfluAnswer Arabia

Weber Shandwick MENAT

Since the arrival of social media platforms, influencer marketing has rapidly evolved – and continues to grow. Today, it’s a key part of many brand campaigns that aim to generate awareness, engagement, positive sentiment and sales amongst new audiences. <br /><br />In working with both content creators and brands as a professional communications and marketing services firm, Weber Shandwick has seen the good, the bad, the misunderstandings, and the unmet expectations that can lead to frustrations on both sides. We know that these “information gaps” can slow down successful collaborations. By sharing what we know, and adding new contextual details of what others know, we could help the whole landscape benefit from this knowledge as the influencer marketing field matures.<br /><br />The result was InfluAnswer Arabia – in-depth study and thought leadership project that elevated the perspectives of MENA influencers to help bridge the gap between influencers, agencies, and brands, enabling better collaborations.