McLaren Races into the Lead!

Gambit Communications & McLaren

The automotive industry is dominated by iconic supercar brands with decades of history behind them, so raising a relatively new brand (McLaren Automotive was established in 2010) that had faced some speedbumps in recent years to the same level as these other legacy brands was a challenge.<br /><br />Our creative executions went from showrooms to desert retreats to runways to cultural districts, and we were able to engage all kinds of amplifiers, from hard-nosed journalists to YouTubers, from automotive veterans to luxury lifestyle aficionados and fashionistas, from adrenaline junkies to scenic photographers. We took media and influencers from the road to the runway to the racing circuit, in glamorous locations from Dubai to Abu Dhabi, from Goodwood to Monaco. Make no mistake, this was a fully integrated communications campaign of the highest order, and every bit of it was 100% EARNED COVERAGE, without a dirham spent on paid.