McDonald’s UAE introduces After Dinner-Dinner

Weber Shandwick MENAT, FP7McCann, UM, McDonald’s UAE

After discovering a common feeling that most fine dining customers are left with both an empty wallet and stomach, McDonald’s UAE created the perfect solution. Introducing the ‘After Dinner-Dinner’ concept, which invited hungry customers to enjoy a complementary dinner (after their fancy dinner), by simply presenting their fine-dining bill at any McDonald’s UAE restaurant counter. <br /><br />Born in the UAE and adapted in other parts of the world due to its success, this campaign hit tier 1 media titles, made waves on social media, and secured an increase in restaurant foot traffic.