Means Design

Means Design

Means Design, a leading Integrated Marketing Communication Consultancy based in Dubai, showcased its prowess with a PR campaign for the Al Jaddaf Rotana football pitch launch in September 2023. Leveraging a limited budget, the agency orchestrated a high-impact event featuring football star Bacary Sagna. By utilizing pre-existing venue spaces and a strategic press release, the campaign generated extensive media coverage and engagement. Key tactics included harnessing footballers Sagna’s social media influence and targeting top media outlets like Sky News Arabia and Abu Dhabi Sports TV. The campaign achieved a remarkable PR value of $1.27M and significantly boosted the profile of both the new football facility and the Al Jaddaf Rotana complex, illustrating Means Design’s expertise in maximizing impact through cost-effective strategies.