Mastercard’s SDG Challenge: Solving for the Future

Weber Shandwick MENAT and Mastercard

Financial inclusion is a critical driver for achieving the UN Sustainable Development Goals (SDGs), and Mastercard is at the forefront of this movement. By launching the ‘Mastercard Challenge on Financial Inclusion for the SDGs,’ in collaboration with Bahrain’s Ministry of Sustainable Development, BENEFIT, Tamkeen, and StartUp Bahrain, we empowered university students in Bahrain to contribute innovative solutions toward a sustainable future. More than just a competition, this initiative highlights Mastercard’s leadership in sustainable development, with Weber Shandwick steering a cohesive communications strategy that underscored Mastercard’s commitment to financial inclusion and its potential to drive progress on the SDGs.