Mastercard: Igniting Ideas, Driving Change

Weber Shandwick MENAT and Mastercard

‘Innovation is not just a goal; it is a mindset that must permeate every level of an organization to drive lasting change.’ This belief guided Mastercard Innovation Week 2024, held from June 3-6 across Eastern Europe, Middle East & Africa (EEMEA), aiming to embed a culture of innovation among employees. Through interactive events and a Hackathon competition, the week empowered employees with the skills and opportunities to innovate and address real business challenges. Engaging employees both in-person and virtually, the initiative underscored Mastercard’s commitment to continuous innovation, equipping its workforce to shape the future of the industry and achieve strategic goals.