Riyadh Air – From Airshow to Fashion show

Current Global MENAT

How many campaigns have you judged but never seen or heard of before reading the award entry? <br /><br />So (taking a risk here) let’s ask you a question. Have you heard about Riyadh Air over the past year?<br /><br />Welcome to the future of aviation and a pre-take off campaign which made Riyadh Air (RX) the most highly anticipated Middle East start-up the last 30 years, as we ushered in a new era for the travel industry and the future of Saudi Arabia.<br /><br />Through a campaign that embraced the human side of communications, put executives in front of media, used dialogue and conversation, embraced rumour and teasers and matched those with big creative reveal moments we kept the conversation flowing, anticipation growing and interest rising securing coverage in virtually every tier 1 media outlet possible, building excitement for Riyadh Air’s take-off in 2025.